Auto Marketing

The fastest way to get info to your customers is an
Autoresponder. They will respond to an email or from the data
collected on a form. Let them be your 24/7 sales force.

The fact is, more than 80% of people do not purchase until after
5th contact.

To be successful, you need your message repeated frequently. An
Autoresponder sequence can do just that. Many times all it takes
is a little nudge to get your prospect to make the purchase.

Today's Autoresponders can send a sequence of messages to
educate and train your prospective customers. They can be set to
send daily, every other day, weekly, or whatever time frame you desire.

It might seem a great deal of work to set-up all of these
letters. But, once you set-up your message sequence, the
Autoresponder does all of the work. It follows up, offers
discounts, specials, gifts, even timed offers. Except to tweak
your ad copy, you don't have to work on them again. Set them and
forget them.

This will be time well spent if you increase your sales by 50%,
100% or more.

The neat thing is, it doesn't cost you anymore to send six or
seven follow up letters than it does to send one. It also allows
you to strike while the "iron is hot". The prospect had to have
some interest in your product or they wouldn't have joined your
Autoresponder.

Autoresponders are much more than a follow up sales force. They
can be used to educate your prospects. Offer an eMail course
spread out over five to ten days. Send out one chapter of your
new eBook, and to get the rest they can purchase directly from a
link on the eMail.

An Autoresponder also helps you build your most important asset.
Your OPT-IN LIST. Without a list you're like "Will Robinson"
Lost in (cyber) Space. Your opt-in list will carry you through
good times and bad. It is your security blanket and, just maybe,
your retirement account.

Now for the 64,000 question. Which Autoresponder?

There are a great many to choose from. Free to $50 or more a
month. Almost all of them are relatively bug free and can send
your messages sequentially.
Regardless of which service you choose, verify the number of
responses you can send, text/html or both, customization
features, demographic capabilities, and MOST IMPORTANT - the
support and training they provide.

Are there real people to walk you through setting up your
account and responses? Or do they sell you and leave you to
figure it out on your own? Do they provide articles and
pre-written responses to load into your account?

The other big question is Ad Tracking. If you are going to plunk
down your hard earned money for advertising, you had better know
how well its working. A
good Autoresponder can track your ad campaigns. This is the best
way to figure your ROI (return on investment).

As the saying goes; The fortune is in the follow-up!

I suggest http://presssuccess.com/lists PRO accounts for the seasoned
eMarketer and you can purchase leads through them and plug them
direct into your autoresponder: They offer all of the benefits
mentioned above and more. They also have a re-sale product
library you can have access to as well.

The biggest benefit of all though, is the support. That is the
main focus at http://presssuccess.com/lists

Thanks for reading along with me. I hope I shed a little light
on the subject of Autoresponders. Maybe you even learned a
little along the way.

Talk to you soon!

Diana Barnum
Moving Ahead Communications
http://MovingAheadBlog.com
3288 Darby Glen Blvd
Hilliard, Ohio 43026
(614) 529-9459
diana@ohiohelp.net 

 http://OhioHelpGroup.com 
 http://movingaheadblog.com