Building Traffic With Content

Use Content to Build, Advertise and Drive Traffic to Your Online
Business

What NOT to Use for Content

At this point you not only understand the benefits of using
content, but you realize that accessing content is fairly easy.

However, the written word is used by humans worldwide as both a
means of communication and as a powerful tool to control others.
Legal documents and contracts, as well as other forms of records
and statements carry a lot of weight in our society and what you
put on paper can come back to hurt you if you do not follow some
simple guidelines.

Copyright Law

If you are writing your own content you need to be aware that
written work and art are both protected by copyrights. The
authors and artists do not need to file official documentation
to enforce their rights to the works they've created and you can
be liable for copyright infringement for any works that you use
without the proper authority or permission.

Copyright law is not simple and can be interpreted differently
by individuals. However there are some basic points to consider
when using another work as a reference or in full.

You are NEVER allowed to publish any amount of another writer's
words verbatim without the permission of the author to do so. It
is wise to have the written permission unless you are otherwise
granted permission by the author such as when using free to
reprint articles that are submitted to article directories.

The reprint permission is usually listed on the article or on
the website where the article was posted. In most cases you are
free to use the information as long as you do not edit it in any
way and you list the author and their personal bio in the
resource box they provide along with the article.

Terms for Using Others Writing

When you hire a writer you must agree in writing to the terms of
usage. If the work is purchased outright and the original author
has no copyright claims, or is providing the work for your use
only, you must state that it is a ‘work-for-hire' or that you
have purchased exclusive rights to the work.

If you have limited or single use rights to the work than you
will not be permitted to use the content for more than the
specified time or place of publication. The article may also be
resold to other individuals for their publications or websites.

If you are simply quoting a reference source you are usually
safe to do so as long as the reprinted information is shown
within quotation marks and the source or author is listed along
with the quote or with a symbol indicating the source in the
appendix.

The rules for copyright infringement can be a bit murky but you
can be assured that if the content you've duplicated is
questioned, more often than not the courts will rule in favor of
the original writer.

You can find more information on US copyright law at
www.copyright.gov.

Now that you know what kind of content you need and where to get
it – how can you optimize your website with the content you
provide? Stay tuned…..

Or learn more right now by heading to the marketing science
lab…. http://presssuccess.com/cpl

Sincerely,

Jack Humphrey
Willie Crawford
Diana Barnum
Peter Lenkefi
Mark Braunstein

Presented to you by:
Diana Barnum, president of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing, email diana@ohiohelp.net or call:
(614) 529-9459.
 
For a 30-day no-cost trial of ProfitAuto, sign up online at
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