Friday Biz Opp Report: Target Your Blog Theme and Content

Target Your Blog Theme and Content

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Targeting Your Blog Theme and Content

What makes a good blog? Someone writing about
something they’re passionate about, that’s an
informal definition of a good blog. In other
words, a good blog is when a blogger presents
content on a specific topic or theme that comes
across in basically one voice to the audience,
communicating on a one-on-one level.

Take, for example, a blog centered around the
theme of dogs, not all animals, just dogs. It
could present its content in a friendly pet-owner
tone, discussing various resources for pet owners
like healthcare guides, how to make your own dog
treats and dog clothes, etc. Or it could present
a more formal tone, like that of a military
trainer with firm commands, sharing specific
articles and tips on an assortment of dog
training techniques.

So how do you know which type of content to
choose when determining the focus of your blog?
Here are some basic guidelines.

Choose Your Focus

Choose a theme that you KNOW, one that you are
passionate about and could write about at length.
You’ll want to have plenty of contacts;
individuals, companies, groups and / or
associations in your field of interest. And
you’ll want to have plenty of resources, tips and
experience to discuss in your content.

Notes:

- To keep your blog going, hosting plus your
time and effort – all take money to continue
(unless you’re wealthy, money and time aren’t a
concern or this is for a hobby or nonprofit
(donation, tithing situation, etc.) So if money
is a concern, don’t forget you’ll need to have a
money-making avenue to keep the blog – and you
(your time and efforts) - going.

- Plan ahead to make sure you’ll have plenty
of affiliate, resale and / or your own products
and services to advertise throughout your blog
to generate income. All items need to coordinate
with the theme, too. For example, don’t try selling,
“How to Buy Real Estate” ebooks on your dog site.

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Vary Your Presentation

When presenting your content to your audience,
offer variety. Some people are more focused
readers, others are better listeners, and still
others are better ‘watchers’ or for example,
prefer seeing video content instead of text. So
if you only post articles – and lengthy ones, you
risk the chance of alienating some of your
possible audience. Write nice, short articles,
sometimes offering a link to a web page with
further details for those who may choose to read
more.

And insert audio / video clips and
graphics; banners, affiliate products with an ad
spot, or digital photos that coordinate with the
textual narration, for example, to round out your
content presentation.

Show visitors photos of your dog. And let them
hear her bark in audio snippets.

Don’t forget news! People like to keep up with
news in the field, so include some. Add a
category and announce upcoming trade shows, for
example.

Pre-date & Update

A neat thing about blogs is that you can pre-date
your entries and work ahead in batches to load
content once a week or however often you’d like.
Plus you can go back in time and adjust old
entries, updating ad spots, inserting audio /
video links, etc. So keep your content fresh,
posting frequently (daily or at least a couple
times during the week), and round out past
entries with updated content to keep it fresh for
new and return visitors, too.

So write a good blog, targeting your theme and
content around something you’re passionate about,
something you KNOW. And spice up your content
with variety.

These tips are complimentary from Content
Propulsion Lab at http://www.ContentLabInfo.com ,
a Division of Content Desk, online at
http://www.ContentDeskInfo.com .

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Author: Diana Barnum, president of Moving Ahead Communications. Get tons of freebies, tips and help at http://OhioHelpGroup.com or call: (614) 529-9459. Freebies section at http://presssuccess.com/bookstore