It seems that one of the biggest problems a lot of people are having is getting their readers to open emails.

Hey, you can be promoting the best product on the internet, and have the most compelling cash sucking email copy of all time...

...but if you haven't got a compelling subject lines that get the emails open, it all counts for nothing.

So today I'd like to give you five tips for writing effective email subject lines that could DOUBLE the open rates on your next email.

#1: Use personalization for added attention!

Studies have proven that personalized subject lines that contain the name of your readers can get almost TWICE as many people to open your email.

Ever been in a large crowd and you suddenly hear your name being called?

Even if they're not talking to you, you still automatically look up without even thinking - right?

That's because hearing your name instantly gets your attention!

Well, sending out an email with a personalized subject line is the equivalent of calling someone's name in a crowd. It has that same power to grab their attention.

#2: Keep your subject lines SHORT!

In my testing, subject lines that are under 35 characters have much higher opening rates than those with subject lines longer than 35 characters.

So keep it short and sweet!

You don't need to explain in detail what the email is about in the subject line, you just need to create a sense of urgency or make people curious enough to entice them to open the email. For example...

Jim, I'm calling it quits.

or...

Is this yours David?

This way, if someone's email program cuts off the end of the subject line (which is pretty common) you'll still get your message across.

#3: Avoid using all UPPER CASE words!

If you sent an email to a friend, asking them if they wanted to go out, would you type your subject line like this...

What are you doing tonight?

Or like this...

WHAT ARE YOU DOING TONIGHT?

Good chance you wouldn't use the subject line with the capitalization because it's 'in your face' and less 'friendly'. So why would your emails to your readers have subject lines formatted like that?

The more your subject lines look like personal emails from friends or family members, the more effective they will be and the more likely it is they will be opened.

So avoid capitalizing each word (or the entire subject line) to increase your chances of getting your messages opened and read by your readers.

#4: Use a compelling "benefit" to gain interest!

A powerful approach to get your emails opened is to include a major benefit that your readers will recieve when they read your email.

If you can tell them how they're going to save money, save time or make their lives easier by reading your message, you'll have the most success. For example... Here's a $97 gift for you Andy.

And if you can, make sure you put your most important benefit at the beginning of the subject line. This will increase your open rates even further.

#5: Your subject line relates to your content!

No-one likes to be fooled or tricked, so make sure your subject line is highly related to the message of your email.

If your subject line says... "Alex, make $260 in 3 hours," you need to ensure you actually discuss how they can do this - and preferably within the first few paragraphs.

If you fail to do this your visitors will feel let down and cheated, and they will be less likely to open your next email.

If you follow these simple tips you should be able to increase your open rates by up to 50% and earn even more income promoting of your favorite products.


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