Search engines can play a very important role in the success of your business. They can also provide you with unlimited amounts of free visitor traffic.

Recent studies have shown that the average customer will go to the search engine and do a search before deciding whether or not they want to make a purchase.

When they perform that search the search engine will sift through the millions of pages it has indexed about and present them with ones that match their requests. The matches are ranked so that the most relevant sites are listed first.

It is also good to keep in mind that your prospective customer will probably only look at the first page of listings in the search results.

So it does matter where your website appears in the search engine ranking. Statistics show that most people use one of the top 3 search engines and these search engines attract more visitors to websites than anything else.

When your business is competing with hundreds, if not thousands, of other businesses for the top spot it makes it easy to understand why search engines are so important to your success.

It is the keywords and phrases that you choose that play the most important role when it comes to SEO for the online or offline advertising of your website via the search engines.

As I mentioned earlier, when customers want to find a website for information or to buy a product or service, they find what they are looking for in one of the following ways:

1. They find a relevant website through a keyword search via a search engine, such as Google, Yahoo or MSN.

2. They find a site by clicking on a link from another website or a page that relates to the topic in which they are interested.

3. They find a site by hearing about it from a friend or reading about it in an article.

Thus it's obvious the most popular way to find a site is by the search engines, which represents more than 90% of online users.

In other words, only 10% of the people looking for a website will use methods other than search engines.

Now I hope you understand how important the search engines can be to the success of your business and why you should learn and use a variety of SEO techniques to get your
business website to rank well in the popular search engines.

Make sure you look for your next lesson where we will be talking about the importance of keyword density.

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