Today's topic is: 

 keyword research and tools that you can use to find the best keywords and phrases.

When you are doing your keyword research, a good rule of thumb is to choose keywords that are frequently searched for and are in high demand, but not being used by to many other websites and competitors.

Keyword research can be broken down into a three step process.

Begin with the discovery phase. In this step you want to focus on identifying as many keywords or phrases as possible.

Initially you need to sit down and make a list of keywords or keyword phrases that describe the topic of your website.

You can do this by jotting down descriptive words that come to mind, and by using your dictionary. At this point include every word or phrase that you can think of.

To help make this job much easier there are several keyword tools that are available to help you generate a keyword list. Some of these tools are free, like GoodKeywords.com and Google's Adwords Tool while others are fee based.

With these tools you will be able to generate hundreds of keyword phrases quickly and easily.

I prefer the Google Keyword Tool. This is a free tool that generates potential keywords, as well as allowing you to analyse statistics, including search performance, seasonal trends.

You can check it out at...
https://adwords.google.com/select/KeywordToolExternal

This has some very useful features that include:

- Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.

- Easy keyword manipulation where you can select a few keywords here and there or add them all at once.

- Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.

- More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

It also provides you with tips on how to use the tool to get the best results so that you can easily narrow down your final selection of keyword phases.

Of course there are many more options available besides the Google Keyword Tool. Below is a quick list of some that you can try out.

Wordtracker
http://freekeywords.wordtracker.com

SEO Book Keyword Suggestion Tool
http://tools.seobook.com/keyword-tools/seobook

Good Keywords
http://www.Goodkeywords.com

Self SEO
http://www.selfseo.com/keyword_suggestion_tool.php

Keyword Discovery
http://www.keyworddiscovery.com/search.html

Global Promoter
http://www.globalpromoter.com/seo-tools/keyword-suggestion-tool.cfm

Rapid Keyword - software with a free trial
http://www.rapidkeyword.com

Ultimately, which tool you decide to use is completely up to you. I suggest you test a few before you make your final decision to find one that works best for you.

That's all for today, but make sure you look for your next lesson where we will be talking about submitting your website to the search engines.


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